Employer: WDC Creative
Project: Illustrative Graphic for ASICS
Skill tags: Illustration, print design, retail graphics
Under employment at WDC Creative, the brief was to create a visual graphic for a central glass manifestation on the 2nd floor located adjacent to the main entrance of an ASICS store in Paris.
I created a memorable moment from ASICS sports history when Finnish long distance runner 'Lasse Virén' won the gold medal for the 10,000 meters at the 1976 Olympics wearing iconic (ASICS) Onitsuka Tiger running shoes.
The 4 x 2.5 meter graphic was created out of rows of 23mm diameter hexagons coloured in 4 shades of grey to create a photographic visual when viewed upon entering the store.